As part of their brand relaunch in the past year, enCourage Kids Foundation launched a visibility campaign across the tri-state area. The artwork for the campaign was developed pro-bono by Geometry Global and is appearing on billboards around the area (including Times Square) as well as buses and trains.
To support this campaign, I created the digital components for the enCourage Kids website. When directed to the site via the url appearing on the campaign, I produced the behind-the-scenes artwork, translated the incredible experiences of these courageous kids into fairy tale narratives, and created artwork and videos for social media.
Video Teaser for the campaign